The Entrepreneur Zone of Genius- EZOG Assessment
This journey started almost five years ago. Understanding that entrepreneur’s predominantly create from one core style was just a hypothesis 5 months ago. Today, after over 100 one on one, one hour interviews and assessments I can share there are four predominant styles: we refer to them as EZOG styles which are the Visionary, Architect, Builder and Cultivator. To support and validate our research we used a combination of Myers-Briggs testing, our own EZOG Assessment tool and interviews. The patterns measured and observed are dominant and although we are to a lesser extent a combination of all four styles it is clear we have a preference for one style over the other three. We have found that some entrepreneurs have a strong inclination to their style while others can pull in characteristics of their secondary style. As we embark on the second leg of this journey we are grateful to the entrepreneurs who invested their time and energy and the EZOG team whom have worked diligently to take this from idea to reality.
What value do we see in the EZOG Assessment?
- Simply being aware of “My EZOG” style has been powerful for many entrepreneurs.
- By combining the awareness of your EZOG style and the EZOG Performance Matrix we can demonstrate how much value you are creating in your business by analyzing what work you do.
- We believe in teams the combination of different EZOG styles play a critical role in the overall success of your business.
- To create the maximum value and life enjoyment it is essential to spend quality time in your zone of genius.
What is next?
We are beginning phase two, our research will move online as our survey will run on our new site www.myEZOG.com so we can collect 1000 to 5000 scores. In addition we are now going to extend our research and interview process towards highly successful entrepreneurs to understand their style and what behaviors they used depending on their EZOG style to create their business. Stay tuned and stay connected to this ongoing journey as we believe when we are done this might be the most important discover for entrepreneurs as a whole ever. Learn more about the EZOG Assessment at www.myEZOG.com.










