StartUp Success Model: The Four Stages of Entrepreneurship

The Four Stages of Entrepreneurship

The StartUp Success Model: The Four Stages of Entrepreneurship was developed by Brian Tsuchiya to help him learn how to create a successful startup and to understand his past business failures. To understand the whole model it is important to understand each part. Below is a brief description of each stage of this process and then further detail about the entire model and how it works.

Stage One – The Dreamer. This is where the idea for a business is born. The dream is the culmination of the entrepreneur’s life experiences and passions.

Stage Two – The Architect. This stage is where the dream is interpreted into a business model which becomes the blueprint of the venture. The Dreamer typically does not make a good Architect.

Stage Three – The Builder. This is the stage where the dream can first become reality. The Builder then literally turns the dream into reality. We are now at a critical juncture of the venture.

Stage Four – The Cultivator. This is the growth stage. Once the business is launched the Cultivator’s primary role is to guide the business through the various levels of growth.

Putting it all together
The first thing to observe is the simplicity of the model. Four stages that is all. Yet as Oliver Wendell Homes, Jr said “I would not give a fig for the simplicity this side of complexity, but I would give my life for the simplicity on the other side of complexity.” Creating anything from scratch is extremely complex and creating a startup is even more complex. Entrepreneurs not only create a business out of a dream or idea they also bring their life challenges and experience with them. This is why it is important to start with the Dreamer, the person(s) behind the dream to fully give a new venture the full potential that it has. The StartUp Success Model is simple and yet requires amazing complexity to execute. On the other side of complexity awaits a beautiful and magical place where a business can find its certainty, sustainability and success.
There are few entrepreneurs in the world that can hit for the cycle to use a baseball term of hitting in one game a single, double, triple and a home run. It is so rare in fact that in over 120 years of major league baseball it has only happened 291 times.* It is our belief and practice that an entrepreneur to create success must at some point early in the venture find a matching co-founder. If the initial entrepreneur is The Dreamer then we recommend finding a partner that is more analytical which would be more likely to be The Architect or The Builder profile. Often however entrepreneurs seek out and find someone just like them, you can see the challenges like this everywhere.

This is not a three step process and there are no short cuts. However having the understanding of the StartUp Success Model will help you navigate this amazing journey with more clarity and it will certainly improve your chances of success. Just working to define which type of entrepreneur you are will help you better see your role in the creation of your business. At this point in time the SUS Model is also in the dream stage. With very limited exposure it has received amazing feedback and it is a model that StartUp Guru will use to move to the next level.

Thank you for reading about the StartUp Success Model, we invite you to engage us with what this really means for you. Please provide feedback, comments, validation stories and anything that comes up for you when reading about this new business theory. What will come next is details about each stage in this process and once we have a solid understanding of each stage we will start to introduce tools, stories, ideas and improvements to the StartUp Success Model.

We offer this model now to support entrepreneurs in whatever way this helps. Whatever you do, we look forward to taking this amazing journey with you in whatever form you engage us. We are here to be of service and we honor to our core the entrepreneur’s spirit. The journey starts now!

*Source: Wikipedia “Hitting for the cycle”

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5 comments to StartUp Success Model: The Four Stages of Entrepreneurship

  • Michael

    I love the simplicity of the model and the integrity of the journey. Good work

  • [...] This post was mentioned on Twitter by Linda Hughes, Brian Tsuchiya. Brian Tsuchiya said: "Creating anything from scratch extremely complex…a startup is even more…" so. via @StartupGuru [...]

  • Brian, I am a visual person first of all, so clearly displays where a person is in their journey. I look forward to reading more, thank you.

  • I haven’t thought about StartUp Success Model: The Four Stages of Entrepreneurship | StartUp Guru Blog like that. I have to point out I like your site. by the way! It’s best to embed certain extra pics and vids in, that way it will be much more fascinating for future guests. Wish that will aid!

  • Jon

    I have found from personal experience and books authored by some of the top performing world class athletes and psychologists who study the principles of expert performance, that like the acquisition of any physical skill such as dancing, music or sports, a person typically goes through these 4 stages as well — in their own body.

    First, a novice violin player has an idea, or a spark of interest/passion to becoming a great violinist, then they architect the techniques required and build it over thousands of hours of arduous practice, so that they are able to bring out the product (their playing/performance) for the market.

    Two interesting things to note is that
    1) The process of learning and growing at the individual level happens in a spiral process, where, upon mastering a previous level of skill, an individual finds themselves novice at the next level of skill. This process doesn’t end because the human potential isn’t restricted (see Dweck on the growth vs fixed-mindsets). Therefore, I’d add that the spiral learning and growth phases in startups happens in the same fashion; a product or new innovation is dreamed up, and brought to life by the team that builds the product.

    2) Vision (heart) is what it takes to push through the arduous journey of building a company or becoming excellent at any endeavor. For this reason, founders’ passion is critical to the success of a startup, especially in the early phases, more so than the business model or product, which are sure to evolve as the company (and team) matures.

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